Hanseatic Pragmatism. Swiss Precision.
Rooted in Hamburg with a clear business sense, and refined in Basel with a focus on measurable results — BSL med supports startups and SMEs where it matters most: building strong teams, gaining successful market access, and scaling sales.
Our approach is straightforward: we always ask first – What is your company’s DNA? Where does it hurt? Then we develop tailored solutions – always pragmatic, solution-oriented, and focused on what really matters.
Our goal remains the same: to create measurable impact.
Team Building & Leadership
Products create potential – teams unlock markets.
A great product alone doesn’t sell itself. Especially in complex markets, with regulatory requirements or international audiences, a clear customer access strategy is crucial. Many companies start impulsively – without a sales concept, without clear positioning, without a network. The result? Long sales cycles, missed opportunities, and costly inefficiencies.
We work with you to develop a sustainable sales strategy, tailored to your target markets, your business model, and your available resources. Whether you’re focused on the DACH region, France, or planning an international roll-out, we help you answer the key questions:
– How do I identify the right Key Opinion Leaders (KOLs) and reference centers?
– Should I build a direct sales force or rely on partner networks?
– How do I structure my go-to-market plan?
We don’t think in classic sales structures. Instead, we combine market expertise with pragmatism and entrepreneurial thinking.
“In regulated markets, it’s not just about innovation — but about your ability to build access to customers and opinion leaders with the right team.”
— Frank Koall, German entrepreneur and consultant for commercial market entry
Sales & Market Strategy
A great product alone doesn’t sell itself.
Especially in regulated markets with complex solutions, you need a clear strategy for reaching customers. Don’t start spontaneously – without a sales concept, without clear positioning, without a network. That only leads to long sales cycles, missed opportunities, and expensive dead ends.
Together, we create a long-term, tailored sales strategy for your target markets, business model, and internal resources. Whether it’s the DACH region, France, or international expansion: we support the build-up of sales structures, go-to-market plans, partner networks, and reference centers. We combine deep industry knowledge with pragmatism and entrepreneurial focus. The result: A structured, efficient, and future-proof sales organization.
You gain visibility with the right target groups and increase your market presence systematically – no detours, but with a clear plan.
“Sales cures all.”
— Jeffrey Gitomer, American entrepreneur and marketing expert
Artificial Intelligence & Digitalization
Many companies have a CRM – but no CRM strategy.
They generate leads – but don’t score or prioritize them. They collect data – but barely use it. Yet, AI and digital tools can dramatically simplify sales, marketing, and customer management. What’s often missing is a proper starting point, technical know-how – or simply time to deal with it effectively.
We show you how to gain real efficiency through digital solutions and AI-powered tools – without IT overwhelm.
Whether it’s customer scoring, automated sales funnels, data strategy, process or CRM optimization – we help you find the tools that match your company, implement them meaningfully, and create clear processes. Our focus is always on real-world impact – not tech jargon.
You save time, reduce costs, and strengthen customer relationships – through data-driven decisions, automation, and digitalization that works for you, not the other way around.
“There is nothing so useless as doing efficiently what should not be done at all.”
— Peter Drucker, Austrian-born American management consultant, educator, and author