– Development of international teams
– Executive coaching
– Change Management
– Sales development in Germany, Austria, Switzerland and internationally
– Market entry strategies
– Capital goods, medtech and SaaS
– AI-based customer evaluation
– Digital sales funnels
– CRM & data strategy
We are BSLmed
BSLmed GmbH supports start-ups and SMEs with strategic questions around sales, market access, and team building.
Led by Frank Koall, the company combines Hanseatic pragmatism with Swiss precision, bringing over 30 years of experience in MedTech, SaaS, and capital goods. Our approach is always hands-on, scalable, and focused on execution – so that your strategy truly reaches the market.
This is how we do it
Team building & leadership
Successful companies need strong leadership and motivated teams.
Old reward models no longer work. What matters today is assessing and completing the skillsets within your teams. We support you in building international teams, co-develop tailored coaching programs for your leadership, and guide you through complex transformation processes. With our experience, we help you create structures that remain robust even in dynamic markets.
Sales & Market Strategy
Your product is convincing – now it needs the right strategy for market access.
Whether in the DACH region or for international expansion: we develop a custom-fit sales approach with you and support your successful market positioning. With deep industry knowledge, years of experience in direct sales, and in building efficient distributor networks that act as true partners, we lay the foundation for sustainable growth.
Artificial intelligence & digitalisation
Digitalization is more than a trend – it’s a competitive advantage.
Harness the power of AI to make your sales processes more efficient and targeted. We show you how to make data-driven decisions, build intelligent sales funnels, optimize your CRM strategy, and improve your processes in a sustainable way.